Every strong building starts with a plan. So does every growing list. Photo: Pexels
Most marketing books promise a breakthrough and deliver theory. You finish the last page, nod in agreement, and then go back to doing exactly what you did before.
The Growth Hacking Blueprint takes a different approach. It is a short, practical digital book built around one idea you can put to work quickly: turn the page people see right after they sign up into a referral engine. It was written by the founder of UpViral, the referral platform we have reviewed throughout this series, so it comes from someone who has spent a decade testing referral campaigns.
In this review, you will see exactly what the Blueprint covers, the core method it teaches, the bonuses, the pros and cons, who it suits, and whether it deserves a place on your reading list.
The Growth Hacking Blueprint is worth reading if you collect leads and want more of them without paying for more traffic. It is short, focused and practical, and its low entry cost and 30-day money-back guarantee make it close to risk-free. Read it for the thank-you page method alone. Just remember that it is also the starting point of a funnel that leads to UpViral.
What Is the Growth Hacking Blueprint?
The Growth Hacking Blueprint is a digital book that teaches a simple system for getting more leads from the traffic you already have. Instead of chasing new visitors, it shows you how to make every new subscriber bring in more subscribers.
According to its sales page, the system can be set up in just hours, and it is designed to run as an evergreen referral campaign that keeps working in the background. Because it is a digital book, you get access immediately after purchase.
New to the idea of referral growth? Our guide to viral referral marketing explains the concept from the ground up.
Who Wrote It
The Blueprint is written by Wilco de Kreij, the founder of UpViral. That matters, because the book draws on years of watching referral campaigns succeed and fail across many businesses. According to UpViral, its platform has now been used to generate over 99 million leads for more than 52,000 businesses.
The flip side is worth stating plainly: the author has a natural interest in you using UpViral. That does not make the advice less useful, but it explains why the book points toward referral software as the next step. For an independent look at that software, read our UpViral review.
What Is Inside
Based on the official sales page, the Blueprint covers five main areas.
How to add a referral incentive to the page people see right after signing up.
Structured approaches for planning referral campaigns that people actually share.
Practical tweaks to improve sign-ups, shares and referrals.
How to keep a referral loop running continuously instead of only during promotions.
A copy-and-paste follow-up sequence to keep new subscribers engaged.
Short, focused and built to be used, not just read. Photo: Pexels
The Core Method: Your Thank-You Page
Here is the big idea. Most businesses treat the thank-you page as an afterthought: "Thanks, check your inbox." Yet it is the moment when a new subscriber is most excited and most likely to act.
The Blueprint's method uses that moment. Instead of a plain thank-you message, you show a referral offer: share this page with friends and unlock a reward, such as a bonus, a discount or entries into a giveaway.
The beauty of this approach is that it works with the funnel you already have. You do not need new traffic sources or a new product. You simply turn one page into a growth engine. We list it as strategy number 10 in our guide to growing an email list without ads.
One page, pointed in the right direction, changes everything. Photo: Pexels
The Bonuses
The sales page includes several bonuses. The exact set depends on the version of the offer you choose, but they may include:
- Access to UpViral for a limited period, so you can put the method into practice
- 50+ in-depth case studies of referral campaigns
- A private growth and marketing community
- A viral impact calculator to estimate the effect of referrals on your list
- 7-day email follow-up templates you can copy and adapt
- A launch checklist and 7-day fast start program on some versions
Check before you buy: bonuses and offer versions can change. Read the current offer page carefully so you know exactly what is included.
Pros and Cons
- Written by someone with a decade of referral marketing experience
- One clear, practical method you can apply quickly
- Works with the traffic and funnel you already have
- Includes a ready-made email follow-up sequence
- Low entry cost with a 30-day money-back guarantee
- Instant digital access
- Naturally points you toward UpViral as the next step
- Results figures on the sales page come from the vendor
- Less useful if you have no opt-in or traffic yet
- Bonuses vary between offer versions
Who Should Read It
- Bloggers and affiliate marketers with an opt-in form
- Coaches and course creators building a list
- E-commerce stores collecting email sign-ups
- Anyone curious about referral marketing on a small budget
- People with no website, offer or audience yet
- Experienced referral marketers who already run these campaigns
- Readers looking for broad marketing theory rather than one method
How to Get the Most From It
Focus on the thank-you page method before diving into the optimisations.
Choose the opt-in page that already gets the most sign-ups.
Offer a bonus that new subscribers unlock by sharing with friends.
Adapt the templates so new subscribers are welcomed and reminded to share.
Track sign-ups and shares for a few weeks, then work through the optimisations one by one.
Blueprint vs Book vs Software
UpViral offers several ways to start. Here is how they fit together.
| Option | What It Is | Best For |
|---|---|---|
| Growth Hacking Blueprint | A practical digital book on the thank-you page method | Quick, low-cost first step |
| The Viral Referral Method | UpViral's book on the principles of referral marketing | Understanding the strategy in depth |
| UpViral $1 Trial | 14 days of full access to the software | Testing the method on a live campaign |
| 10th Anniversary Deal | A full year of UpViral Business plus bonuses | Committing to referral growth |
Ready to test the method with real software? Our $1 trial guide walks you through a 14-day launch plan, and our 10th Anniversary deal review covers the full-year option.
One focused method that hits the target. Photo: Pexels
Is It Worth Reading?
Yes. The Growth Hacking Blueprint does not try to teach you everything about marketing. It teaches one powerful idea, explains how to apply it and gives you the templates to start. For the low cost of entry, backed by a 30-day guarantee, that is a strong deal.
Read it with clear eyes: it is written by UpViral's founder and naturally leads toward UpViral. But the thank-you page method works whatever tools you use, and applying it to just one funnel can add new subscribers every single day. That alone makes it worth reading.
Our suggestion: read the Blueprint, apply the method to one funnel within a week, and only then decide whether you need referral software to scale it.
Frequently Asked Questions
It is a digital book by UpViral founder Wilco de Kreij that teaches a system for getting more leads from existing traffic, mainly by adding a referral incentive to the thank-you page people see after signing up.
It was written by Wilco de Kreij, the founder of the referral marketing platform UpViral.
No. It is a digital book, so you get instant access after purchase.
Yes. The sales page states that it is backed by a 30-day money-back guarantee.
Not necessarily. The thank-you page method is a strategy you can apply in different ways, although referral software such as UpViral makes tracking links and rewards much easier.
The Growth Hacking Blueprint focuses on one practical method you can apply quickly. The Viral Referral Method is UpViral's book on the broader principles of referral marketing.
- AI Referral Marketing: The Smarter Way to Grow Your List
- 9 Proven Tactics: How to Make a Giveaway Go Viral
- How to Grow an Email List Fast Without Spending on Ads
- What Is Viral Referral Marketing? The No-Ads Growth Engine
- UpViral for Affiliate Marketers: Turn Leads Into Promoters
- UpViral Review: Is This Viral Referral Tool Worth It?
- UpViral $1 Trial: Launch Your First Viral Campaign in 14 Days
- UpViral 10th Anniversary Deal: What You Get and Is It Worth It
- Best Referral Marketing Software: Top 7 Tools Ranked
- UpViral vs Gleam: Which Viral Giveaway Tool Wins?
- UpViral vs KingSumo: Honest Comparison for List Builders
Get the Blueprint, apply the method to one funnel, and watch your list grow from the traffic you already have.
Get the Growth Hacking Blueprint Get the Viral Referral Method Book Try UpViral for 14 Days See the 10th Anniversary Special Explore Everything UpViral OffersDisclosure: Some links in this article are affiliate links. If you purchase through them, we may earn a commission at no extra cost to you. Product details, bonuses and figures are based on the publisher's sales page at the time of writing and may change.
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